During its 5th working mission to Mexico, the delegation of the Canada–U.S.–Mexico Trade Council (CUSMEX) formalized in León, Guanajuato, a Memorandum of Understanding (MOU) with the Ministry of Economy of the State of Guanajuato, led by Secretary Claudia Cristina Villaseñor Aguilar, to strengthen economic integration and cooperation between Mexico, the United States, and Canada.
Also present at the ceremony were:
Alejandro Hernández Fonseca, Deputy Minister of Investment Attraction of the State of Guanajuato
Asael Colunga, Director of Internationalization at COFOCE
During the signing, the President of CUSMEX, Victor Rosales, delivered to the Ministry of Economy a list of product requirements requested by foreign companies—demonstrating CUSMEX’s commitment to taking immediate action to connect companies in Guanajuato with real export opportunities and international supply chains.
“CUSMEX is ready to begin today,” Rosales stated.
Following the ceremony, the delegation presented CUSMEX’s six strategic programs, designed to expand Mexico’s presence in the international market:
Manufacture for North America
Trade in North America
Expand in North America
Work in North America
A Piece of North America
CUSMEX University
Special emphasis was placed on Manufacture for North America, a program that integrates Mexican companies into supply chains in Canada, the United States, and Europe—boosting nearshoring, import substitution, and new productive opportunities for Guanajuato.
With this alliance, CUSMEX and the Government of Guanajuato move toward a trinational cooperation model, strengthening competitiveness, regional economic development, and Mexico’s strategic position in North America and Europe.
